Brand Identity
From your first logo to a cohesive social media presence, I’ll help create a brand that looks professional and feels unmistakably yours.
Meet Brand Launch ↗ EXCLUSIVELY FOR PERSONAL TRAINERS & FITNESS COACHES
Branding that
stands out.
Content that
shows up.
Professional branding and done-for-you social media management, built exclusively for personal trainers.
You transform your clients. I help transform how your business shows up online.
YOUR EXPERTISE.MY CREATIVE ENERGY.
BUILT FOR YOUR BUSINESS. DESIGNED FOR YOUR AUDIENCE.SCROLL TO EXPLORE ↓
You build stronger clients. I build a stronger brand. ↗
YOUR BRAND. EVERYWHERE YOU SHOW UP.Brand concepts · Account details and counts are illustrative.
01 / BRANDING & SOCIAL MEDIA SERVICES FOR PERSONAL TRAINERSA specialist service. A stronger presence.
Great coaching deserves
a great first impression.
Social Media Management
I turn your supplied photos, videos and expertise into engaging content. From video editing and branded graphics to captions, scheduling and publishing, I take care of the creative work.
Find your package ↗YOUR BRAND STARTS HERE
Brand Launch.
Your brand. Your identity.
Your starting point.
£299 one-off
Book a call ↗Pay £149.50 to start. The remaining £149.50 is due before final files are released. Total: £299.
- Bespoke logo design
- Primary logo and social profile variation
- Brand colour palette
- Typography selection
- Nine editable branded social media templates
- Social profile image
- Mini brand style guide
- Digital logo files
- Two rounds of logo refinements
02 / SOCIAL MEDIA PACKAGESClear pricing. Consistent content.
Your content.
Taken care of.
Choose the level of support that fits your business. I create, write captions, schedule and publish — so you can focus on coaching. Rolling four-week packages, paid in advance, with no long-term commitment.
PRESENCE
£199/4 weeks
Just £49.75 a week for eight posts every four weeks — with captions, scheduling and publishing included.
Your social media essentials. Done for you.
- 8 feed posts per four-week production cycle
- 4 professionally edited Reels
- 4 branded carousels
- Caption writing and relevant hashtags
- Instagram publishing and suitable Facebook cross-posting
- Content calendar
- Performance snapshot every four weeks
GROWTH
AVAILABLE TO A LIMITED NUMBER OF PTs
£349/4 weeks
Standard price: £399 / 4 weeksSave £50 every four weeks.
Join at launch and keep your £349 rate while your subscription stays active.
More content. More opportunities to connect.
- 12 feed posts per four-week production cycle
- 8 professionally edited Reels
- 4 branded carousels
- 8 Story sets
- Caption writing and relevant hashtags
- Instagram publishing and suitable Facebook cross-posting
- Four-week content calendar
- Performance report every four weeks
- Content planning call every four weeks
AUTHORITY
AVAILABLE TO A LIMITED NUMBER OF PTs
£499/4 weeks
Standard price: £649 / 4 weeksSave £150 every four weeks.
Join at launch and keep your £499 rate while your subscription stays active.
Build recognition. Strengthen your reputation.
- 16 feed posts per four-week production cycle
- 12 professionally edited Reels
- 4 branded carousels
- 16 Story sets
- Caption writing and relevant hashtags
- Instagram publishing and suitable Facebook cross-posting
- Four-week content calendar
- Performance report every four weeks
- Content planning call every four weeks
- Up to 60 minutes of comment management per week
- Priority content support during agreed working hours
Presence is £199 every four weeks. Launch prices, available to a limited number of PTs: Growth £349 every four weeks (standard £399); Authority £499 every four weeks (standard £649). Your launch rate stays fixed for the life of your active subscription. If you cancel and rejoin, the offer is not guaranteed. Subscriptions renew automatically at your agreed rate unless cancelled before renewal. Billed every four weeks in advance (13 payments per 52 weeks). Feed-post quantities cover a four-week production cycle. Reels and carousels are included within the total, not additional posts. Not VAT registered. No VAT is charged.
Read the service information ↓Start with a conversation. I’ll confirm your agreed brief and start date, then send your payment link. Read my Service Terms and Privacy Policy before starting your project.
In a feed full of AI slop,
be unmistakably you.
Your coaching is personal. Your brand should be too. The human touch is what turns a polished image into a brand people recognise, connect with and remember.
Generic logos. Interchangeable captions. Content that could belong to any coach. When everything starts to look and sound the same, your personality and expertise become your advantage.
I start with a conversation — about you, your coaching and the clients you want to reach. Then I bring creative judgement, attention to detail and a qualified PT’s understanding to every design and message.
AI can help explore ideas and support production. I make the decisions: what fits your audience, what feels true to your business and what deserves to carry your name.
The difference between blending in and standing out? A brand shaped by someone who understands you.
Make your brand unmistakably yours ↗BRANDS I HAVE WORKED ONDifferent coaches. Distinct identities.
Your business.
Your own identity.
From creating a new identity to building content around a logo you already love, my work starts with what your business needs.
New brand identity
Tom Cole Personal Training
Logo and brand identity created by me.
New brand identity
Lisa J White
Logo and brand identity created by me.
New brand identity
Aly Lou Coaching
Logo and brand identity created by me.
New brand identity · Own brand
The Perspective PT
Brand identity for my own coaching business.
Social media templates & post creation
Bates Coaching & Fitness
Working with the client’s existing logo. Logo design is not credited to brandnew PT.
Social media templates & post creation
Besant Fit
Working with the client’s existing logo. Logo design is not credited to brandnew PT.
REAL WORK / TOM COLE PERSONAL TRAININGBrand identity + social media templates
A logo can look good.
But is it right for your audience?
A new career. A clear audience.
A brand built around both.
Tom Cole, a newly qualified personal trainer at Hedge End Gym, wanted a branding and marketing pack to help launch his career. His original AI-generated logo had a masculine, gritty feel. But Tom wanted to reach men and women aged 18–30, rather than lead with a bodybuilding identity.
Start with the person.
I spoke with Tom about his audience, his interest in football and the gym’s own branding. Those conversations shaped the direction: a cleaner, distinctive identity with a sporting feel.
Build a connected presence.
The new logo and nine branded social media templates gave Tom a cohesive starting point, bringing his identity and marketing materials together.
Make the brand fit the brief.
Good branding starts with understanding who you are and who you want to reach. A polished image is only the beginning.
Personal brands.
Personal feedback.
“The new identity feels much more in tune with the people I want to coach. The logo and social templates give my business a clear, consistent starting point.”
“His posts and reels have significantly increased my reach, views and followers, and, most importantly, have generated genuine enquiries and new one-to-one PT clients through my Instagram page. Anthony really understands how to bring a brand to life, and the impact he’s had on my business has been fantastic.”
A conversation first.
A clear plan next.
Start with a conversation. I’ll help you find the right support for your business, agree the details in writing and send a secure Stripe payment link when you’re ready.
Let’s talk
Choose a time through Calendly for a free 20-minute discovery call. I’ll discuss your business, audience, goals and the support you need.
Agree the way forward
I’ll confirm your package, scope, service terms and start date in writing, then send your secure payment link. Work begins once the agreed initial payment is received.
Share your starting point
For branding, I’ll work with you to develop your brief. For social media, you supply your photos and raw video footage, and I plan the content.
I get creative
I design your brand or edit, design and write your content. Social posts go through approval before scheduling and publishing.
Brand Launch · £299 one-off
£149.50 to start, then £149.50 before your final files are released. I send a separate link for the final payment.
Social media · paid every four weeks
Your first payment covers your first four-week service period. Clients joining on the launch offer pay £349 every four weeks for Growth or £499 every four weeks for Authority, for the life of their active subscription. Standard prices are £399 and £649 respectively. Cancelling and rejoining does not guarantee the launch rate. Presence remains £199 every four weeks. Your subscription renews automatically unless cancelled before the next charge. Work for each new period starts only after payment is received.
Anthony SummersFOUNDER & QUALIFIED PT
04 / WHY BRANDNEW PT?I’m Anthony.
01 02 03 04 Book a call with me ↗
I’m Anthony.
A PT in your corner.
Qualified personal trainer. Creative partner. The person behind brandnew PT.
I understand how valuable your time is when you’re balancing a business with life outside it.
I know that coaching is only part of running a fitness business. There’s the planning, the admin — and the pressure to keep showing up online while giving your clients your best.
I created brandnew PT to help personal trainers and fitness coaches present their expertise with confidence. From a distinctive identity to content that feels like you, my approach starts with understanding the person behind the business.
You’ll work directly with me: a real conversation, considered creative decisions and a brand shaped around your audience. Your coaching deserves more than another generic template.
Created by a qualified PT
First-hand understanding of coaching, fitness and the business behind it. Content that speaks to your audience, in your voice.
Consistency, without the juggling
A cohesive look and a reliable publishing rhythm.
Clear from the start
Transparent packages and a personal, collaborative service.
More room to coach
Less time editing and writing. More time with your clients.
05 / FAQsA few things
A few things
you might ask.
Service information & package terms +
Clients supply raw video footage and photography, with permission for me to use it. On-site filming, paid advertising and DM management are excluded.
One reasonable revision round is included per content batch. Brand Launch includes two rounds of logo refinements.
Subscriptions are billed every four weeks in advance. Feed-post quantities are based on four-week production cycles. A Story set contains up to three connected frames.
Social media management runs in rolling four-week service periods, paid in advance. There is no minimum commitment beyond the period paid for and no cancellation notice period. Stripe subscriptions renew automatically every four weeks unless cancelled before the next payment is taken. To stop renewal, contact me before your next payment date. Cancelling stops future renewals; the current paid period continues to its agreed end. Work on each new period starts only after successful payment. If renewal payment is not received, work and publishing for the new period are paused until payment is received and a restart date is agreed.
Authority includes up to 60 minutes of comment management per week and priority content support during agreed working hours.
I am not VAT registered and do not charge VAT. No follower, lead or growth outcomes are guaranteed.
06 / LET'S TALKReady for
Ready for
brandnew?
Tell me about your business.
I’ll help you find the right place to start.
Book a free 20-minute discovery call at a time that suits you. No pressure — just a conversation about what you need. Once you’re happy with your brief and start date, I’ll send your payment link.
FREE DISCOVERY CALL20 minutes.
20 minutes.
A clearer way forward.
Choose a time that works for you. Meet me on Google Meet to discuss your business, your goals and the support you need.
- Book your time instantly through Calendly
- Tell me about your business when booking
- Receive your confirmation and meeting details
- No payment or commitment to book
Booking opens on Calendly. Read my Privacy Policy. For existing client support, cancellations or privacy requests, send a message.